I’m a born-and-raised Copenhagener with Jutland roots – which basically means I talk fast and never say no to a good cuppa tea and biscuits. Always up for a good laugh, a weird idea, and a whole lotta rom-coms.

Many nicknames and one of them “Red” — because of the hair, sure, but it seems to follow me into my work too. I work through the brand with the thread to gather eveything into a delisious little ball.

So welcome to... well, me :)

My career didn't start in a quiet studio; it started on the loud, fast-paced floors of retail. I wasn't just working in sales, I was learning the language of the customer and mastering the art of multitasking. Handling a hectic Saturday rush builds a muscle that never goes away. It’s exactly where I learned that behind every great piece of design, there is a real person looking for a genuine connection.

I moved from representing the brand to building it. As part of the in-house Creative Team at Planet Nusa, I contributed to ongoing brand and campaign work, creating more assets than I can count. My work spanned everything from physical window foils and stickers to outdoor prints and digital content.

I have worked with a varity of projects as an art director. I operate independently, collaborating on a wide range of exciting projects. Whether it’s building a brand identity, shaping a new strategy, launching a social media platform, or designing a full campaign the list is long, and I’m always expanding it.