
Canesten
Info
While 3 billion people will experience a yeast infection, most replace medical knowledge with shame. To break this taboo, Canesten turned the vaginal microbiome into the ultimate conversation starter: Art. By transforming real microscopic imagery into abstract portraits, we made the invisible visible. The project moved intimate health out of the shadows and into galleries, helping women transform a medical issue into a piece of biology worth proudly owning. Collaboration with: Laura Waage, Rebecca Helene Nylin & Rebecca Schjals Laursen New Blood 2026
Year
2026
Client
Canesten
Services
Strategy, Packaging Design, Activation




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