Durex

From packaging that screams "I'm buying this because I'm getting laid", toa more subtle and secret little thing with more surprises waiting for the lucky ones inside. Despite a rise in sexually transmitted infections and emergency contraception use, condom sales have seen a significant decline. The goal was to transform the experience from a clinical necessity into something engaging and fun—creating a brand identity that actually adds to the excitement and intimacy. A brand that truly makes the product about others then themselves.